When the "charm of three" fades : mental imagery moderates the impact of the number of ad claims on persuasion
Liangyan Wang, Eugene Y. Chan, Haipeng (Allan) Chen, Han Lin, Xinzhan Shi
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Liangyan ; Chan, Eugene Y. ; Chen, Haipeng ; Lin, Han ; Shi, Xinzhan |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2022, 3, p. 484-491
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| Subject: | Ad claims | Charm of three | Mental imagery | Persuasion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1256 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013330867