When the “Charm of Three” Fades : Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion
| Year of publication: |
2021
|
|---|---|
| Authors: | Wang, Liangyan ; Chan, Eugene Y. ; Chen, Haipeng ; Lin, Han ; Shi, Xinzhan |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2021, 3 (02.07.), p. 484-491
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1256 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012632890