When the commons call "enough", does marketing have an answer?
Sarah Duffy, Roger Layton, and Larry Dwyer
| Year of publication: |
September 2017
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|---|---|
| Authors: | Duffy, Sarah ; Layton, Roger A. ; Dwyer, Larry M. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 3, p. 268-285
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| Subject: | sustainability | public policy and marketing | externalities | fairness | marketing systems | environment | macromarketing | Marketing | Marktmechanismus | Market mechanism | Theorie | Theory | Gemeingüter | Commons | Externer Effekt | Externalities | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146717710703 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011750547