When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Reto Felix, Eva M. González, Raquel Castaño, Lorena Carrete, Richard T. Gretz
| Year of publication: |
2022
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|---|---|
| Authors: | Felix, Reto ; González, Eva M. ; Castaño, Raquel ; Carrete-Lucero, Lorena de la Paz ; Gretz, Richard T. |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 3, p. 925-943
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| Subject: | gender roles | green consumption | masculinity | packaging color | perceived fit | product effectiveness | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Verpackung | Packaging | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12738 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013177044