When the Product is Complex, Does the Advertisement's Conclusion Matter?
| Year of publication: |
2000
|
|---|---|
| Authors: | Ahearne, Michael ; Gruen, Thomas ; Saxton, M. Kim |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 48.2000, 1, p. 55-62
|
| Publisher: |
Elsevier |