When the winner takes it all : online campaign factors influencing the success of donation-based crowdfunding for charitable causes
Noelia Salido-Andres, Marta Rey-Garcia, Luis Ignacio Alvarez-Gonzalez, Rodolfo Vazquez-Casielles
| Year of publication: |
2022
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|---|---|
| Authors: | Salido-Andres, Noelia ; Rey-Garcia, Marta ; Alvarez-Gonzalez, Luis Ignacio ; Vázquez Casielles, Rodolfo |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 4, p. 763-780
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| Subject: | Accountability | All-or-nothing campaigns | Campaign factors | Digital platforms | Online donation-based crowdfunding | Transparency | Crowdfunding | Digitale Plattform | Digital platform | Social Web | Social web | Online-Marketing | Internet marketing | Fundraising | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12208-021-00320-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483798