When time drives search effort : the effect of assortment variety on visual attention to SKU pricing
Wagner Junior Ladeira, Vinicius Nardi, Marlon Dalmoro, Fernando de Oliveira Santini, William Carvalho Jardim and Debdutta Choudhury
| Year of publication: |
2024
|
|---|---|
| Authors: | Ladeira, Wagner Junior ; Nardi, Vinicius Antonio Machado ; Dalmoro, Marlon ; Santini, Fernando de Oliveira ; Jardim, William Carvalho ; Choudhury, Debdutta |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 5, p. 916-938
|
| Subject: | Assortment perception | Eye-tracking | Search effort | Shopping frame time | SKU pricing | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Wahrnehmung | Perception | Suchtheorie | Search theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-03-2023-0105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056921