When to call the customer? : timing of customer involvement in the development of new products and services
Sabit Veselaj and Magnus Thor Torfason
| Year of publication: |
2019
|
|---|---|
| Authors: | Veselaj, Sabit ; Torfason, Magnus Thor |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 23.2019, 1, p. 1950055-1-31
|
| Subject: | Customer involvement | products | services | stages of development | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management | Dienstleistung | Services | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919619500555 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012014258