When Were the Good Old Days? Revisiting Perceptions of Marketing Students' Prior Preparation
| Year of publication: |
2000
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|---|---|
| Authors: | Remington, Steve ; Guidry, Julie Anna ; Budden, Michael Craig ; Tanner, John R. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 22.2000, 3, p. 188-198
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