When Winning Is Everything - Many high-profile business mistakes are the result of an adrenaline-fueled emotional state called competitive arousal. Learn what drives this win-at-all-costs mentality, when it is most likely to derail strategy and destroy value, and how to reduce -- Or even avoid -- Its pernicious effects.
| Year of publication: |
2008
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|---|---|
| Authors: | Malhotra, Deepak ; Ku, Gillian ; Murnighan, J.Keith |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2008, p. 78-87
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