When worse is better : strategic choice of vendors with differentiated capabilities in a complex cocreation environment
Year of publication: |
2023
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Authors: | Gupta, Shubham ; Roy, Abhishek ; Kumar, Subodha ; Mudambi, Ram |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 69.2023, 5, p. 2833-2851
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Subject: | analytical modeling | cocreation | collaboration | coproduction | game theory | multiple vendors | Spieltheorie | Game theory | Strategisches Management | Strategic management |
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