When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Alicia Kulczynski (The University of Newcastle), Jasmina Ilicic (Monash University), Stacey M. Baxter (The University of Newcastle)
| Year of publication: |
January 2016
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|---|---|
| Authors: | Kulczynski, Alicia ; Ilicic, Jasmina ; Baxter, Stacey M. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 1, p. 5-19
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| Subject: | Werbepsychologie | Psychology of advertising | Emotionale Werbung | Emotional branding | Werbewirkung | Advertising effects | Verbrauchereinstellung | Consumer attitudes | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20857 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433816