Where are we looking? : a practical approach to managing knowledge captured from eye-tracking experiments ; the experience of Gulf Air
Stefania Mariano; Nicola Simionato
| Year of publication: |
2011
|
|---|---|
| Authors: | Mariano, Stefania ; Simionato, Nicola |
| Published in: |
Knowledge management for process, organizational and marketing innovation : tools and methods. - Hershey, Pa. : Information Science Reference, ISBN 978-1-61520-829-6. - 2011, p. 216-227
|
| Subject: | Innovationsmanagement | Innovation management | Passagierluftverkehr | Air passenger transport | Online-Buchungssystem | Online booking system | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377430