"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Dong Hoo Kim, Yongjun Sung and Minette Drumwright
| Year of publication: |
March 2018
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|---|---|
| Authors: | Kim, Dong Hoo ; Sung, Yongjun ; Drumwright, Minette E. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 2, p. 270-288
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| Subject: | Construal level theory | cross-cultural study | temporal distance | advertising effectiveness | consumer behavior | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1238661 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859323