Where is the love? : investigating multiple membership and hotel customer loyalty
Lina Xiong; Ceridwyn King; Clark Hu
| Year of publication: |
2014
|
|---|---|
| Authors: | Xiong, Lina ; King, Ceridwyn ; Hu, Clark |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 26.2014, 4, p. 572-592
|
| Subject: | Customer relationship management | Relationship marketing | Behavioral loyaltiy | Hotel loyalty programs | Loyalty program memberships | Reciprocal relationships | Beziehungsmarketing | Hotellerie | Hotel industry | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387389