Where is the opportunity without the customer? : an integration of marketing activities, the entrepreneurship process, and institutional theory
Justin W. Webb; R. Duane Ireland; Michael A. Hitt; Geoffrey M. Kistruck; Laszlo Tihanyi
| Year of publication: |
2011
|
|---|---|
| Authors: | Webb, Justin W. ; Ireland, R. Duane ; Hitt, Michael A. ; Kistruck, Geoffrey M. ; Tihanyi, László |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 4, p. 537-554
|
| Subject: | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Institutionenökonomik | Institutional economics | Lernende Organisation | Learning organization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009297206