Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory

Where is the opportunity without the customer? : an integration of marketing activities, the entrepreneurship process, and institutional theory

Webb, Justin W., (2011)

Where is the Opportunity Without the Customer? An Integration of Marketing Activities, the Entrepreneurship Process, and Institutional Theory

Webb, Justin W., (2014)

Microfranchising in Base‐of‐the‐Pyramid Markets: Institutional Challenges and Adaptations to the Franchise Model

Kistruck, Geoffrey M., (2011)