Where's the beef? : why Burger King is Hungry Jack's in Australia and other complications in building a global franchise brand
Andrew Terry & Heather Forrest
| Year of publication: |
2008
|
|---|---|
| Authors: | Terry, Andrew ; Forrest, Heather |
| Published in: |
Northwestern journal of international law & business. - Evanston, Ill. : Northwestern Univ. Press, ISSN 0196-3228, ZDB-ID 757002-8. - Vol. 28.2008, 2, p. 171-214
|
| Subject: | Markenrecht | Trademark law | Franchising | Multinationales Unternehmen | Transnational corporation | Immaterialgüterrechte | Intellectual property rights | Australien | Australia | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003752377