Where's the strategic intent in key account relationships?
| Year of publication: |
2013
|
|---|---|
| Authors: | Ryals, Lynette J. ; Davies, Iain A. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 28.2013, 2 (25.1.), p. 111-124
|