Where television audience measurement needs to go in China - TV audience research in China: A challenging task in a huge market. Audience-centric solutions, and better coverage of Tier 3 cities, are pressing needs.
| Year of publication: |
2008
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|---|---|
| Authors: | Ghosh, Arjun |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2008, SUPPL, p. 20-23
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