Where the twain shall meet? : a study of best practices to resolve retailer-supplier acrimony in post-audit recovery of trade promotion dollars
Atul Parvatiyar, Janakiraman Moorthy, and Naveen Donthu
| Year of publication: |
2020
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| Authors: | Parvatiyar, Atul ; Moorthy, Janakiraman ; Donthu, Naveen |
| Published in: |
Journal of marketing channels : distribution systems, strategy, and management. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7039, ZDB-ID 2112882-0. - Vol. 26.2020, 2, p. 89-107
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| Subject: | Buyer-seller relationship | channel conflict | deductions management | post-audit recovery | recovery audit | relationship satisfaction | relationship trust | trade promotions | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Außenwirtschaftsförderung | Trade promotion | Kundenzufriedenheit | Customer satisfaction | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2020.1741297 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258191