Where to draw the line? : managerial implications of behavioral research on deceptive advertising
Guang-xin Xie and David M. Boush
| Year of publication: |
2012
|
|---|---|
| Authors: | Xie, Guang-xin ; Boush, David M. |
| Published in: |
Cracking the code : leveraging consumer psychology to drive profitability. - Armonk, NY [u.a.] : M.E. Sharpe, ISBN 0-7656-2964-X. - 2012, p. 89-111
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349527