Where to place online advertisements? : the commercialization congruence between online advertising and web site context
Ai-Yun Hsieh (Department of Business Administration National Taiwan University of Science and Technology), Shao-Kang Lo (Department of International Trade Chinese Culture University), Yu-Ping Chiu (Department of Business Administration National Taiwan University of Science and Technology)
| Year of publication: |
February 2016
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|---|---|
| Authors: | Hsieh, Ai-Yun ; Lo, Shao-Kang ; Chiu, Yu-Ping |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 17.2016, 1, p. 36-46
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| Subject: | Schema-congruence | Commercialization congruence | Banner ad | Web site | Online-Marketing | Internet marketing | Website | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452227