Whether a manufacturer introduces a direct or an indirect online channel in the presence of consumer showrooming behaviour?
Yiwen Bian, Shuai Zhu, Yanhong Sun and Shuai Yan
| Year of publication: |
2024
|
|---|---|
| Authors: | Bian, Yiwen ; Zhu, Shuai ; Sun, Yanhong ; Yan, Shuai |
| Subject: | channel strategy | Dual-channel supply chain | pricing decisions | showrooming behaviour | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13675567.2022.2029379 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014554056