Whether and to what extent consumers demand fair pricing behavior for its own sake
Year of publication: |
2013
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Authors: | Nguyen, Adam ; Meng, Juan |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 114.2013, 3, p. 529-547
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Subject: | fairness | pricing | procedural justice | buyer-seller relationship | consumer psychology | ethical business | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Theorie | Theory | Preismanagement | Pricing strategy | Unternehmensethik | Business ethics |
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