Whether or not to use a quick response code in the ad
Füsun F. Gönül, Chun Qiu, Evan Zhou
| Year of publication: |
2016
|
|---|---|
| Authors: | Gönül, Füsun F. ; Qiu, Chun ; Zhou, Evan |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 7.2016, 1, p. 22-38
|
| Subject: | advertising | competition | electronic marketing | logit model | quick response | QR | Werbung | Advertising | Logit-Modell | Logit model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011595022