Whether to integrate R&D and marketing : the effect of firm competence
Gaia Rubera, Andrea Ordanini and Roger Calantone
| Year of publication: |
2012
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|---|---|
| Authors: | Rubera, Gaia ; Ordanini, Andrea ; Calantone, Roger J. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 5, p. 766-783
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| Subject: | Produktentwicklung | New product development | Marketing | Forschung | Research | Abteilung | Department | Interne Kommunikation | Internal communication | Schuhindustrie | Footwear industry | Ernährungsindustrie | Food industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009624545