Which aesthetics works, classical or expressive? : how and when aesthetic appearance enhances green consumption
Lingling He and Miaochan Lin, Shichang Liang and Lixiao Geng, and Zongshu Chen
| Year of publication: |
2024
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|---|---|
| Authors: | He, Lingling ; Lin, Miaochan ; Liang, Shichang ; Geng, Lixiao ; Chen, Zongshu |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 10, p. 2483-2501
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| Subject: | Aesthetic appearance | Green products | Perceived naturalness | Product identity symbol attributes | Purchase intention | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Produktgestaltung | Product design | Markenimage | Brand image | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-12-2023-1214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210807