Which aesthetics works, classical or expressive? How and when aesthetic appearance enhances green consumption
Year of publication: |
2024
|
---|---|
Authors: | He, Lingling ; Lin, Miaochan ; Liang, Shichang ; Geng, Lixiao ; Chen, Zongshu |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 10, p. 2483-2501
|
Publisher: |
Emerald Publishing Limited |
Subject: | Green products | Aesthetic appearance | Perceived naturalness | Product identity symbol attributes | Purchase intention |
-
He, Lingling, (2024)
-
Son, Jeyoung, (2023)
-
Relative influence of media and eWOM on purchase intention of green products
Khetarpal, Mansi, (2020)
- More ...
-
He, Lingling, (2024)
-
Untouchable them : the effect of chatbot gender on angry customers
Liang, Shichang, (2024)
-
Social exclusion and choice : the moderating effect of power state
Liang, Shichang, (2016)
- More ...