Which are online shopping determinants? : analysing ease and convenience to use, prior shopping experience, online benefits, social influence in India
Navneet Gera, Davide Di Fatta, Rinki Garg, Shivani Malik
| Year of publication: |
2021
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|---|---|
| Authors: | Gera, Navneet ; Di Fatta, Davide ; Garg, Rinki ; Malik, Shivani |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 1, p. 19-35
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| Subject: | online shopping | online consumer behaviour | ease of use | convenience | exploratory factor analysis | EFA | India | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Indien | Electronic Commerce | E-commerce | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2021.112251 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509372