Which Broadcast Medium Better Drives Engagement? Measuring the Powers of Radio and Television with Electromyography and Skin-Conductance Measurements
| Year of publication: |
2011
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|---|---|
| Authors: | Peacock, James ; Purvis, Scott ; Hazlett, Richard L |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 51.2011, 4, p. 578-586
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