Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Ignacio Osuna, Jorge González, Mario Capizzani
| Year of publication: |
June 2016
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|---|---|
| Authors: | Osuna, Ignacio ; González, Jorge ; Capizzani, Mario |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 2, p. 236-251
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| Subject: | Targeted coupons | Promotional response | Segmentation | Verkaufsförderung | Sales promotion | Kundenbindungsprogramm | Loyalty program | Lebensmitteleinzelhandel | Food retailing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Marktsegmentierung | Market segmentation | Rabatt | Rebate | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2015.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011505039