Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values
Yeonjung Alice Kang, Melissa A. Baker
| Year of publication: |
2022
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|---|---|
| Authors: | Kang, Yeonjung ; Baker, Melissa A. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 106.2022, p. 1-11
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| Subject: | Altruistic value | CSR message | Perceived responsibility | Psychological ownership | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism | Werbewirkung | Advertising effects | Verantwortung | Responsibility | Persönlichkeitspsychologie | Personality psychology | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103287 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013383273