Which customers pay? : predicting value pre and post sales
David Beirau
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Beirau, David |
| Other Persons: | Lüthje, Christian (degree supervisor) ; Ringle, Christian M. (degree supervisor) |
| Institutions: | Technische Universität Hamburg (degree granting) ; Springer Fachmedien Wiesbaden (publisher) ; Technische Universität Hamburg / Institut für Innovationsmarketing (contributor) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Kundenmanagement | Kundenwert | Wertschöpfung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 191 Seiten Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Technische Universität Hamburg, 2019 |
| Notes: | Literaturverzeichnis: Seite 153-178 |
| ISBN: | 978-3-658-28136-6 ; 3-658-28136-7 ; 978-3-658-28137-3 |
| Other identifiers: | 10.1007/978-3-658-28137-3 [DOI] |
| Classification: | Qualitätsmanagement ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107190