Which effort pays off? : analyzing ideators’ behavioral patterns on corporate ideation platforms
Year of publication: |
2022
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Authors: | Gamber, Michael ; Kruft, Tobias ; Kock, Alexander |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 39.2022, 3, p. 419-444
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Subject: | corporate ideation contest | idea success | ideator effort | online innovative behavior | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Kreativität | Creativity | Vorschlagswesen | Employee suggestion system |
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