Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Chen Lou and Caleb H. Tse
| Year of publication: |
2021
|
|---|---|
| Authors: | Lou, Chen ; Tse, Caleb H. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 4, p. 602-628
|
| Subject: | advertising effectiveness | BMI | consumer well-being | Model size | self-congruity | social comparison | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Markenimage | Brand image | Zufriedenheit | Satisfaction | Körpergewicht | Body weight | Lebensqualität | Quality of life | Frauen | Women |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1822059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012586684