Which professional sport team has the best marketing performance in driving attendance? : the stochastic frontier approach
Hyunwoong Pyun, Jeeyoon (James) Kim, and Daehwan Kim
| Year of publication: |
2020
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|---|---|
| Authors: | Pyun, Hyunwoong ; Kim, Jeeyoon ; Kim, Daehwan |
| Published in: |
International journal of sport finance : IJSF : official journal of the ESEA, European Sport Economics Association. - Morgantown, WV : FiT Publishing, ISSN 1558-6235, ZDB-ID 2217184-8. - Vol. 15.2020, 2, p. 55-68
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| Subject: | marketing performance | efficiency | stochastic frontier model | MLB | attendance | Profisport | Professional sports | Technische Effizienz | Technical efficiency | Marketing | Effizienz | Efficiency |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3271/IJSF/152.052020.01 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194025