Who are the users of mobile coupons? : a profile of US consumers
Hyunjoo Im; Young Ha
| Year of publication: |
2012
|
|---|---|
| Authors: | Im, Hyunjoo ; Ha, Young |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 6.2012, 3, p. 215-232
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Informationsverbreitung | Information dissemination | Innovationsakzeptanz | Innovation adoption | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009666644