Who buys counterfeit luxury brands? : a meta-analytic synthesis of consumers in developing and developed markets
Martin Eisend, Patrick Hartmann, and Vanessa Apaolaza
| Year of publication: |
2017
|
|---|---|
| Authors: | Eisend, Martin ; Hartmann, Patrick ; Apaolaza, Vanessa |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 25.2017, 4, p. 89-111
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| Subject: | counterfeiting | demographics | psychographics | cross-cultural | meta-analysis | Luxusgüter | Luxury goods | Meta-Analyse | Meta-analysis | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Welt | World | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.16.0133 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011784184