Who buys oddly shaped food and why? : impacts of food shape abnormality and organic labeling on purchase intentions
Natascha Loebnitz, Geertje Schuitema, and Klaus G. Grunert
| Year of publication: |
2015
|
|---|---|
| Authors: | Loebnitz, Natascha ; Schuitema, Geertje ; Grunert, Klaus G. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 4, p. 408-421
|
| Subject: | Kaufentscheidung | Purchase decision | Markenimage | Brand image | Obst | Fruit | Gemüse | Vegetables | Dänemark | Denmark |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010527144