Who convinces whom? : parent and child perceptions of children's engagement in parental purchase decisions
Vytautas Dikčius, Indrė Pikturnienė, Eleonora Šeimienė, Vilmantė Pakalniškienė, Monika Kavaliauskė, and James Reardon
| Year of publication: |
2019
|
|---|---|
| Authors: | Dikčius, Vytautas ; Pikturnienė, Indrė ; Šeimienė, Eleonora ; Pakalniškienė, Vilmantė ; Kavaliauskė, Monika ; Reardon, James |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 2, p. 252-269
|
| Subject: | child | engagement | influence | overestimation | purchase decision | systematic analysis | Kinder | Children | Kaufentscheidung | Purchase decision | Eltern | Parents | Konsumentenverhalten | Consumer behaviour | Familie | Family | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2018.1443306 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179022