Who imitates whom? : a study on new product introductions in the Japanese non-alcoholic beverage industry
Shigeru Asaba and Marvin Lieberman
| Year of publication: |
2018
|
|---|---|
| Authors: | Asaba, Shigeru ; Lieberman, Marvin B. |
| Published in: |
Japanese management in evolution : new directions, breaks and emerging practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-67336-6. - 2018, p. 127-154
|
| Subject: | Produktentwicklung | New product development | Alkoholfreies Getränk | Non-alcoholic beverage | Imitationsstrategie | Imitation strategy | Produktpiraterie | Product counterfeiting | Getränkeindustrie | Beverage industry | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011700309