Who knows Bobby Mo? : intercollegiate athletics to build a university brand
John S. Clark, Artemisia Apostolopoulou, Scott Branvold and David Synowka
| Year of publication: |
2009
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|---|---|
| Authors: | Clark, John S. ; Apostolopoulou, Artemisia ; Branvold, Scott ; Synowka, David |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 1, p. 57-63
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| Subject: | Hochschule | Higher education institution | Markenführung | Brand management | Sport | Sports | Sportler | Athletes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009518019