Who may be loyal? : personality, flow experience and customer e-loyalty
Ching-I. Teng; Li-Shia Huang; Shih-Ping Jeng; Yu-Jen Chou; Ho-Hsin Hu
| Year of publication: |
2012
|
|---|---|
| Authors: | Teng, Ching-i. ; Huang, Li-shia ; Jeng, Shih-ping ; Chou, Yu-jen ; Hu, Ho-hsin |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 6.2012, 1, p. 20-47
|
| Subject: | Online-Marketing | Internet marketing | Kundenbindungsprogramm | Loyalty program | Computerspiel | Video game | Strukturgleichungsmodell | Structural equation model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009578911