Who needs a reason to indulge? : happiness following reason-based indulgent consumption
Year of publication: |
March 2018
|
---|---|
Authors: | Espinoza Petersen, Francine ; Dretsch, Heather Johnson ; Loureiro, Yuliya Komarova |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 1, p. 170-184
|
Subject: | Indulgence | Consumption happiness | Self-control | Feeling right | Emotions | Luxury | Emotion | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Luxusgüter | Luxury goods | Persönlichkeitspsychologie | Personality psychology | Verhaltensökonomik | Behavioral economics |
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