Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels
| Year of publication: |
2012
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|---|---|
| Authors: | Eggert, Andreas ; Henseler, Jörg ; Hollmann, Sabine |
| Published in: |
The journal of supply chain management : a global review of purchasing and supply. - Hoboken, NJ : Wiley-Blackwell, ISSN 1523-2409, ZDB-ID 14635690. - Vol. 48.2012, 2, p. 75-93
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