Who posts the reputational bond? : advertising and cobranding in vertical relationships
Justin P. Johnson
| Year of publication: |
2013
|
|---|---|
| Authors: | Johnson, Justin P. |
| Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 61.2013, 1, p. 28-61
|
| Subject: | Werbung | Advertising | Reputation | Theorie | Theory | Firmenimage | Corporate reputation | Vertikale Integration | Vertical integration | Anleihe | Bond | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758013