Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
Shintaro Okazaki; Maria Ángeles Navarro-Bailón
| Year of publication: |
2011
|
|---|---|
| Authors: | Okazaki, Shintaro ; Navarro-Bailón, Maria Ángeles |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 233-245
|
| Subject: | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application | Datenschutz | Data protection | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380725