Who's complaining? Using MOSAIC to identify the profile of complainants
| Year of publication: |
2005
|
|---|---|
| Authors: | Volkov, Michael ; Harker, Debra ; Harker, Michael |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 23.2005, 2-3, p. 296-312
|