Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information
| Year of publication: |
2008
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|---|---|
| Authors: | Musalem, Andrés ; Bradlow, Eric T. ; Raju, Jagmohan S. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 6, p. 715-730
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